One of the most popular things for companies to do in order to help establish themselves in today’s culture is to develop or redevelop their companies website. A site that is properly functioning, customer friendly, and efficient is the most important part. Yet it barely exists in some of the most recently created websites.
Companies are now willing to pour hundreds of thousands of dollars into hiring people or a firm to redesign and recreate their website, and possibly to be a part of that companies marketing department. Not only are websites companies concerns, but how to properly market through networking and social media sites. Often a social marketing director is the newest role to add to a marketing department.
What is interesting is how these marketing departments have started to branch out and started to depend on other departments to do their own sites. These multiple websites within this company are created a little bit differently with their own individuality. Confusion arises, technological challenges occur, and the “togetherness” of said company no longer exists.
Realistically, shouldn’t the marketing department create websites for the entire company? Fully functioning websites should and do have key features that are all the same, that allows customers to easily and effectively navigate through their websites. Finding what is needed isn’t a challenge; instead it becomes a fond memory in the mind reminding the customer/user to come back soon.
Hopefully these confused flailing marketing departments will learn from the errors of their ways, and begin to adapt to what they realize works the best. Doing everything themselves is probably the best option, and in the long run looks the best on their resumes. The marketing fanatics should cater to the customer and the department and develop their marketing!
Too bad it won’t work this way, and the troubles that exist now with websites will always exist. It makes you wonder when things will ever change for the better?